On-Page SEO refers to the techniques and strategies applied directly within a webpage to improve its search engine ranking and user experience. This includes optimizing elements such as titles, meta descriptions, headers, and content for relevant keywords, as well as ensuring proper formatting and internal linking. Additionally, on-page SEO focuses on enhancing page speed, mobile-friendliness, and overall readability. By improving these factors, on-page SEO helps search engines understand the content better, ultimately driving more organic traffic and engaging users effectively.